your operation, future ready
The Next Evolution of Hospitality
Optimize, automate, and simplify every level of your operation with AutoClerk® Atlas, a seamless, cloud-based PMS that modernizes and drives success for BWH® Hotels and independent hotels.
Welcome to Hospitality, Simplified
Simplify Operations
Atlas automates OTA payments, reconciles free night redemptions, and directly processes gift cards.
Save Money and Enable Growth
Enjoy automations and solutions that help your team move with speed and scale to operate at the highest efficiency.
One-Day Onboarding
Our in-workflow instruction walks new staff members through tasks step by step so they’re confident from the jump.
BUILT FOR BWH Hotels, ready for you
This future-ready platform is optimized for the BWH Hotels ecosystem, including Best Western Rewards® and seamless night audit. Non-BWH hotels also enjoy exclusive universal benefits designed to transform how your hotel operates.
Guest Insights
See what matters to each guest at a glance. History, preferences, reviews, and patterns become actionable insights that drive personalized service.
Supports all segments Globally
For every kind of stay — limited/full service, boutique, resorts, and extended stay — anywhere you are. Atlas unifies the Front Office experience for your staff to more efficiently help your diverse guests.
What Customers Are Saying
It used to take a lot of time for us to switch PMS providers, sometimes a week or two before our staff could get up to speed on a new system. In switching to AutoClerk, our staff was able to use it immediately.
Michael Shandro
General ManagerBest Western® Plus City Centre Inn Edmonton, Canada
It’s been fantastic. One of my greatest joys is participating in the user group and helping shape the future of AutoClerk.
Travis Powell
OwnerBest Western® Plus Frontier Motel
Lone Pine, California
It makes my front desk’s life a breeze so they can focus on the things that matter and serving our clients.
Tesh Patel
General ManagerBest Western® Inn & Suites – Midway Airport
Burbank, Illinois
I’ve been in the hotel business for close to 25 years and dealt with a number of PMS providers, and the AutoClerk Support Team gets a 10 out of 10.
Shelley Windsor
OwnerMercer Hotel Downtown, Best Western® Premier Collection
Ontario, Canada
If you’re thinking about replacing your PMS, think about what things you’re struggling with in your current system and just ask AutoClerk to give you a demo. … I’m sure that will really help sway you!
Avani Patel
General Manager/OwnerBest Western® Plus San Antonio East Inn & Suites
San Antonio, Texas
By the Numbers
Amount of help tickets our customer support resolves on the first call
2
Minutes average response time for support calls
Hotels already contracted for AutoClerk Atlas
66k+
Rooms Using AutoClerk
920+
Hotels Using AutoClerk
1.2k
Caring Community. Constant Connection.
Intuitive by Design
Our system transforms the way your hotel is managed — and we can’t wait to show you how.
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