FOR IMMEDIATE RELEASE

AutoClerk introduces eMarketing to its suite of products and services
Lafayette, CA, July 28, 2010 — AutoClerk Inc, California’s premier property management system company, has integrated a new email marketing service into its popular software.

As part of an ongoing effort to offer hoteliers state-of-the-art tools that allow them to grow occupancy, increase revenues and improve the guest experience, AutoClerk can now automatically send graphically rich Confirmation, Welcome, Thank You, Change and Cancellation email letters.

AutoClerk’s eMarketing services also allows customers to create custom scheduled and ad-hoc eNewsletters, repeat guest campaigns, occupancy maximizers that fill excess inventory and guest satisfaction surveys. Emails can be data warehoused from multiple hotels allowing enterprise-level marketing campaigns.

“Our first customer to use this new service, Greystone Hotels, was so happy with the service they quickly ordered it for all of their hotels,” said Gary Gibb, president of AutoClerk. “Hotel guests really appreciate the extra level of communication. This service is a must in today’s digitally competitive travel environment.”

Founded by Mr. Gibb and his partner, Ed Bear, in the early eighties, AutoClerk’s service to the hospitality industry spans three decades and now enjoys a well-established nationwide presence. Its first version of the software, a dos-based program, handled the basic hotel operational functions, such as check ins, check outs, reservations and night audit. Today’s system offers sophisticated group functionality, dynamic rate tiers, yield management, custom packages, and a tape chart with a very friendly and powerful drag & drop user interface. Its latest version is also PABP validated per Visa’s strict PCI data security standard. Based in Lafayette, California, and still owned and operated by the founders, AutoClerk serves hotels across the country with additional sales representation in the Mid-West and Canada.

For more information,  contact AutoClerk sales rep Scott Williford at 925-871-1810.

For Immediate Release:

AutoClerk, Inc. and Bay Lakes Information Systems, LLC merge

Lafayette, CA — AutoClerk, Inc., a leading national software provider of property management
systems (PMS), announced today that it has merged with Bay Lakes Information Systems, authors of
software systems for property management, point-of-sale (POS), web-booking engines, web-travel
portals, condominium management, marina management, occupancy tax management, self-serve
kiosks, and event ticketing. The newly merged entity, yet to be named, provides software to customers
in 40 states that run the gamut from a bed & breakfast inn to a full service, 1,000-room resort with over
100 POS food-service outlets. It also is a supplier of software to online travel agencies that provide
room aggregation services to thousands of independent properties.

“Independent hoteliers and hotel franchisers, large and small, want the simplicity of a one-stop shop for
their technology needs, and this merge moves us toward that goal,” said Gary Gibb, president of
AutoClerk. “Our combined development teams have over 50 years of industry experience, which we
plan to harness for our next-generation of integrated web-based products with enterprise functionality,”
he said. “Collapsing complicated interfaced systems into one simple, low-cost, integrated dashboard is
our mantra. The hospitality industry desperately needs innovation of this kind to ease the workload of
overburdened hoteliers, while at the same time improving accuracy and lowering technology
infrastructure costs.”

Prior to the completion of the merge, the two companies began working together on their first project –
the creation of a new PMS, which can be deployed on premise or in the cloud. “I am confident this
new program, which is already being preliminarily tested by a few of our customers, is sure to delight
our clients with its many new features and functions,” said Greg Swain, president of Bay Lakes.

About AutoClerk, Inc.

AutoClerk, Inc. was launched 25 years ago, offering a property management system designed to
specifically address the needs of small- to medium-sized properties. Today, AutoClerk’s PMS
interfaces to more than 100 third-party systems, including eight different Central Reservation System
platforms in hotels across the nation. AutoClerk is a certified and endorsed PMS provider for Best
Western International and several other hotel franchisers. In addition, it provides ancillary hospitality
services, including hotelier staff/management training, 24x7x365 phone support, eMarketing, and webbooking
technology. Based in Lafayette, CA, the organization is still owned and operated by its
founders, Gary Gibb and Edward Bear. Mr. Gibb is part owner of several independent hotels, and Mr.
Bear serves as a director for a number of organizations, including the California Hotel & Lodging
Association (since 2004), the Americas Best Value Inn Advisory Board (since 2008) and Hotels That
Help (2010). AutoClerk has authorized resellers in the Midwest and Canada.

About Bay Lakes Information Systems, LLC

Based in Sturgeon Bay, WI, Bay Lakes Information Systems is still owned and operated by its
founders, Greg Swain and Kevin Koehne. Lodgical Solution, Bay Lakes’ premier property
management product, is one of the most popular PMS systems in the Midwest for independent
hoteliers. Bay Lakes has versions of Lodgical that support hotels, resorts, bed and breakfasts,
condominiums, timeshares, campgrounds and marinas. It interfaces to a variety of third-party systems,
such as keyless entry systems and Central Reservation System platforms, as well as provides webbased
reservation software. In addition, Bay Lakes provides software that supports ancillary activities
of resorts, such as point-of-sales and event ticketing. Another Bay Lakes product, InnLine, provides
the ability for communities and Visitors Bureaus to communicate events, shopping and services on the
Internet. Mr. Swain has over 30 years of software development experience, as well as a lifetime of hotel
experience, having been directly involved in his family-owned lodging property. Mr. Koehne has over
30 years of experience developing cutting-edge software, specializing in software architecture and
cloud-based application development.

To learn more about AutoClerk and Bay Lakes, please visit www.autoclerk.com or
www.lodgicalsolution.com, email sales@autoclerk.com, or call (925) 871-1810.